If you want to live and breathe fashion 24/7 then following some of the best fashion websites on Twitter is the way forward. Whether you’re looking for shopping inspiration or fashion do’s and don’ts, Twitter is leading the way in fashion interaction.

MY WARDROBE

http://www.my-wardrobe.com http://twitter.com/MyWardrobe

These tweets could be far more engaging. For a website that has so much to offer in the way of fashion clothing and accessories, My Wardrobe is really not selling itself as well as it could.

Tweets should be chatty and fun – these seem quite bland and often convoluted. It seems many tweeters write for the My Wardrobe Twitter and it lacks a coherent voice.

Followers: 950

NET-A-PORTER

http://www.net-a-porter.com/ http://twitter.com/Luxury_fashion

I can’t decide if Twitter is a good tool to use for Q&A sessions.

NET-A-PORTER frequently have expert fashion advisors answering questions live, but if you’re not taking part the tweets can be fairly confusing.

When they’re not having a Q&A the tweets are great – engaging, frequent and informative.

Of all the fashion twitters I found myself cliking back to the NET-A-PORTER website the most frequently.

Followers: 9,600

MATCHES

http://www.matchesfashion.com/ http://twitter.com/Matchesfashion

Matches stands out from the others, and it’s my personal favourite of the three.

Quirky and interesting links that not only go to the Matches website but also to other blogs, twitters and fashion sites.

The tweets are really chatty and informal, so I feel like I’m listening to an uber-friendly PR rather than a bored intern glued to the desk.

What works really well is using a different coloured font for the links, the only one out of the three to do so.

Very confused as to why they have the least followers.

Followers: 790

‘Sweet designer tweets - What luxury fashion stores say on Twitter’ by Amy Tipper-Hale