Saturday June 21, 2008

Most Talked About Online: The Kardashians VS The Lohans

Categories: PR, Online Marketing, Online PR

Whether you’re using your family name to gain notoriety (Paris Hilton) or riding on the coattails of a world famous sibling (Jamie Lynn Spears), today’s fame is family sized.

Kim Kardashian and Lindsay Lohan are two celebs with fame embracing relatives. Both sets of families have appeared on reality TV shows.

With the Kardashians being talk of the town, and the Lohan’s new series Living Lohan currently airing, I thought it would be good to judge which Beverly Hills family is the most talked about online, the Kardashians or the Lohans?

Most Wikipedia entries
Lohan: 5 (Lindsay Lohan, Aliana Lohan, Dina Lohan, Living Lohan, Michael Lohan)
Kardashian: 9 (Robert Kardashian, Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Rob Kardashian Jnr, Kris Jener, Keeping up with the Kardashians, Bruce Jenner, Brody Jenner)
Winner: Kardashian

Most reader comments left on latest TMZ post
Lohan: 125 (see here)
Kardashian: 178 (see here)
Winner: Kardashian

Most blog mentions in 24 hours
Lohan: 371
Kardashian: 169
Winner: Lohan

Most Google search results
Lindsay Lohan: 33,600,000
Kim Kardashian: 8,190,000
Winner: Lohan

Article continues below

Most YouTube videos
Living Lohan: 84
Keeping up with the Kardashians: 124
Winner: Kardashian

Most links to official website (according to Yahoo)
www.lindsaylohanmusic.com: 1,102
www.officialkimkardashian.com: 4,299
Winner: Kardashian

Most Google News entries (past month)
Lohan: 4,272
Kardashian: 471
Winner: Lohan

Most del.ico.us posts
Lindsay Lohan: 2,033
Kim Kardashian: 775
Winner: Lohan

Most E! Online discussions
Living Lohan: 57
Keeping up with the Kardashians: 186
Winner: Kardashian

and the MOST TALKED ABOUT ONLINE is... the Kardashians




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ABOUT LEON
I'm an online marketing consultant who helps businesses build their brands online through seo, ppc, online pr, email marketing, affiliate marketing, online advertising and online media partnerships.

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As well as writing this blog I am also regularly published on E-Consultancy.com, Drapers Online and Enterprise Nation.

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THIS WEBSITE FEATURES my views on the world of online marketing, interviews with experts and professionals from the media and marketing industry, links to my published works and photos from events. Browse my articles by category or by date.