Black hat, white hat, grey hat, whatever. Today’s SEO guru is a much more complex being.

The Content Colonel
Where’s the linkbait? The Content Colonel will ask.

Until he can see plans for sticky, engaging and constantly updating content on your website, The Content Colonel won’t touch yours with a barge pole.

Not only can this guy tell you in advance where an article on your website is going to rank, he can tell you how many visitors you’ll get from it and how many other websites will link to it.

The Submitter Tryer
The Submitter Tryer means absolutely no harm. Far from reading up on SEO, he’s invented it himself – this guy doesn’t need or want to learn.

After playing around with HTML, CSS and a bit of PHP here and there, he submits websites to search engines using those dreadful fast submission tools that you thought were out of circulation.

He doesn’t quite get why his efforts never work.

The PR Luvvie
He may not talk much about your title tags, content or even ask you about target keywords, but The PR Luvvie is working on your SEO like a P.I.G.

This guy is BEFs (Best Email Friends) with the most influential bloggers in the world.

He’ll get you a PR7 link from a website in your niche before you can say Matt Cutts.

Be warned, he has a reputation to maintain. Not just any paying company gets The PR Luvvie SEO treatment.

The Link Lover
He’s a developer’s dream. The Link Lover doesn’t need you to make changes to pages; he can control everything remotely via external links.

This guy understands the power of anchor text inside out. Even if your title tags are uniform across your website and you’ve got multiple versions of pages, The Link Lover can get your visitors to the correct landing page with military precision.

The Page Fixer
You’ll never have two title tags the same or a missing alt tag again with The Page Fixer.

If he asks you to make a change to a page change it. He’ll notice every missing H1 tag, the words that are supposed to be in bold and can smell duplicate content a mile off.

He’s totally unconcerned with links as he is convinced everything can be done by tweaking pages.

The Operation Optimiser
The Operation Optimiser really gets SEO. He also really gets everyone else to do it for him.

He surrounds himself with the other SEO types and manages what they all do.

This guy is great at managing multiple SEOs and getting the best out of them. He could never in a million years do it on his own.

The 360 Doer
Ask him for the most important thing needed for high rankings and he’ll say “everything”.

There’s no way he would choose between creating more content and getting more links. The 360 Doer finds time to fit everything in, simply because everything’s important.

So, do you recognise any of these SEOs? Or maybe you know which one you are, let it be known in the comments box below!