As an online shopping experience it’s one of the best provided.

Firstly the site is clean and perfunctory, without being bland – the products, the sole focus (quite rightly) of the Shop Online page, have been beautifully shot.

Page and product loading is fast, and searching through the line-ups of products is smooth.

Mulberry has certainly accomplished its online shopping research, and is one of the easiest sites to navigate.

They have fantastic product detail – of the product as a whole, then the different materials used and “product advice” which shows different ways a certain bag or item can be utilised.

There is also a “material and care advice” section for each product.

Viewing is great too; they have the customary “magnify” but also a tool that allows the customer to see the product shot from a variety of angles.

This is instead of a 360-degree view window, and I can’t quite decide which I prefer.

Their lookbook is an absolute gem; the latest autumn and winter collections are there for browsing on an interactive book.

Once you decide on a product you like the look of, one click gives product detail and the opportunity to go straight to “buy online”. 

It really couldn’t be more simple, or functional: much like the bags they sell.

www.mulberry.com

‘The Mulberry website is faultless. Simple and functional, like the bags’ by Amy Tipper-Hale