Thursday May 29, 2008

Campaign Watch: Waitrose summer picnic advert

Categories: Advertising

The new ‘Everyone deserves quality food, everyone deserves Waitrose’ tv advert is one of those commercials that isn’t really iconic or special but is weirdly captivating (click here for info on the song).


Nothing much happens in it other than a massive picnic!

What really impressed me about the campaign is that the messaging and visuals from the advert is the first thing you see when you log on to the website.

Article continues below

There’s even a call to action to watch the advert on the website.

Nobody is going to be able to have a picnic this year without thinking of Waitrose.

www.waitrose.com

Waitrose summer picnic advert music
The song in the advert is ‘Going up the Country’ by Canned Heat. The song is included on their Greatest Hits album, which you can buy from Amazon.co.uk.




Read more online marketing articles by LEON

Comments

Fri 30th May

To be honest I thought this advert was lazy, as pretty as it may be I am getting a bit bored of adverts abut people coming together to do ‘stuff’ I think it was Orange that started the craze last year and Sony have over done it with the Bravia adverts. I want something new :(

By David  at  7:32 am

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ABOUT LEON
I'm an online marketing consultant who helps businesses build their brands online through seo, ppc, online pr, email marketing, affiliate marketing, online advertising and online media partnerships.

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