Thursday May 29, 2008
Watch Honda’s live skydiving advert here!
Categories: Marketing, Advertising
This live (and very impressive) advert may have been for Honda but Channel 4 and Come Dine With Me also benefited from the press surrounding the stunt.
This is one commercial that won’t set fingers on that Sky+ fast forward button!
There seems to be a bit of confusion over Honda’s strapline. The advert is said by many to focus on the strapline “If it’s difficult it’s worth doing”, but the advert closes with “The Power of Dreams”.
Article continues belowSo what does Google say when you search both brand messages?
If it’s difficult it’s worth doing - No mention of Honda on the first two pages of search results.
The power of dreams - Most of the search results, including the three images in the integrated image search, relate to Honda.
It would have been a good idea for Honda to create a landing page on their website, in anticipation of the advert, to ensure it ranked for terms like “honda advert”, “sky dive advert” and “live advert”, ready for the flurry of searches following the ad and press.
Read more online marketing articles by LEON
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Comments
Fri 30th May
Reaaly cool Honda advertising. However, I have never seen this ad before
By at 11:27 pm
Fri 6th Jun
Leon, this is a fairly common mistake ("It would have been a good idea for Honda to create a landing page on their website, in anticipation of the advert") and creates sound opportunites for quick responding competition
By Oneunder at 6:16 pm
Wed 3rd Sep
The strapline isnt ‘ If its difficult its worth doing’ its ‘Difficult is worth doing.’
If you type that into google you get aload of Honda stuff come up.
By Dags. at 11:50 am
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