You won’t find many online only retailers on Wikipedia – those that are include ASOS.

Problem is it’s close to being deleted. At the time of writing this the ASOS.com Wiki entry had that horrid ‘This article is written like an advertisement’ warning.

Once a brand or person achieves notoriety, which leads to being worthy of a Wiki entry, it can sometimes be a good idea to encourage users to build on a Wikipedia profile to ensure neutrality.

There’s no suggestion that the entry was written by ASOS staff or its associates; whenever a brand does write their own entry it is obvious to moderators and to readers.

Jamie Murray-Wells (founder of Glasses Direct who I interviewed here) actively encourages his customers to make changes to his personal Wikipedia entry - looks like that’s the way to do it.